Straight Up Design LLC

Bella Bollé

Before being distributed nationally, Bella Bolle started as a corporate brand for Walmart in the Moscato varietal. But the brand was so successful, it grew to become a large collection of varietals sourced from a number of Italian vintners. Challenge: As the brand line expanded, we wanted to keep the extensions dynamic yet cohesive. We worked closely with each printer assigned to the various varietals in the brand line to ensure a symmetrical brand story.
Prestige Beverage Group
Crafted By
Pattie Edel-Designer