Straight Up Design LLC

Game On Beer

This take on a craft style series was developed for regional distribution. Inspired by the American Pickers television series, we chose “Game On” as the name and American sports memorabilia as our theme. Because, what is more American than cracking open a cold one and watching sports? Packaging for each type of beer in this line consisted of a collage reminiscent of one beloved American sport. Challenge: The corrugated box used for shipping required direct-printing and a fixed design for all types, which meant we had to get creative. Our solution was to a montage of imagery taken from all varieties in the line. Each type used a unique palette of three opaque GCMI ink colors for impactful and dynamic in-store display possibilities.
Prestige Beverage Group
Crafted By
Pattie Edel-Designer &
Stephanie Folk-Designer