Straight Up Design LLC

Grays Peak Vodka

Grays Peak Vodka started with late 19th century apothecaries in mind. And while the brand was slated for national distribution, the design was created with a small batch quality, utilizing an old world typographic style and natural texture paper for a medicinal-purposes-only feel. Challenge: We learned a few things about TTB rules with this brand. Terms such as “handcrafted”, “small batch”, and “artisanal”, cannot be arbitrary, decorative add-ons. They must be facts. Details, details.
Prestige Beverage Group
Crafted By
Pattie Edel-Designer