Straight Up Design LLC

Mothers Hard Rootbeer

This novelty malt beverage, developed for national distribution, was branded to appeal to a wide demographic that included both men and women. The design harkens back to a simpler time when root beer was concocted in Mother’s kitchen, which might have included a wee bit of mom’s extra special oomph, just for kicks. Challenge: The bottler was chosen for this project after the branding was created, which meant we had to produce several iterations of the design, as the label dyeline grew smaller and smaller and smaller. But we pulled it off with big success.
Prestige Beverage Group
Crafted By
Pattie Edel-Designer