Straight Up Design LLC

Risata Wine

The top selling Moscato D' Asti in the US, this brand was born out of an appetite in the marketplace for a sweet, sparkling wine. The key to the success of Risata (aside from exceptional flavor) was due, in no small part, to its lovely packaging. Challenge: Complement the gorgeous curves of the cobalt blue bottle. A paper label was not an option as the shape of the bottle would have necessitated something too small. So we chose a fired-on design, and the rest is history. We subtly revised the original design over the years, making the name, Risata, larger and the varietal, Moscato D’ Asti, smaller, as brand recognition grew.
Prestige Beverage Group
Crafted By
Pattie Edel-Designer